Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business by Jeanne Hopkins & Jamie Turner

Author:Jeanne Hopkins & Jamie Turner [Hopkins, Jeanne]
Language: eng
Format: mobi
Publisher: Wiley
Published: 2012-01-04T14:00:00+00:00

4. Supporting media: This encompasses the ad, poster, radio commercial, TV spot, and/or digital ad that encourage users to text the keyword. The choice of media type, placement, and creative will influence the success of your campaign even more than the keyword, short code, or, possibly, the CTA. For best results, make sure your SMS CTA is prominently displayed. And if you’re running a TV spot, keep it on the screen as long as possible (better still, throughout the entire spot).

5. Response: After users respond, they should receive a message from you confirming receipt. This may be an opportunity to further differentiate your brand. For example, if you run a bar in Hawaii, responding with “Awesome, Dude” would be fine. And if you’re a banker on Wall Street, using “Awesome, Dude” is perfectly fine, too. (We’re kidding. Don’t do that, bankers.)

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